Logo Wednesday // The Outtakes

I've been getting to spend a lot of quality email time with Sarah Wolfe, owner extraordinaire/creative food genius, of Farmer's Daughter in Princeton, Indiana. I'm not even mad - she's one awesome chick. She is an awesome female entrepreneur who brought this gem of a restaurant to a "it's Friday night let's go to Applebee's" type of town. I applaud her. I'm awed by her spirit to do it - and do it well. (I'm refraining to not fire up LL Cool J's song, "Doin' It") The atmosphere, the food, the booze - IT CAN'T GET ANY BETTER, FOLKS!

When Sarah approached me about working with her to create a new logo for her restaurant I was pumped/amped/totally stoked. Seriously, me?

#1 - I was honored
#2 - Farmer's Daughter is seriously my favorite place to eat in Southern Indiana. You've never had a homemade s'more until you see one torched at your table right in front of you. Seriously - I'm drooling thinking about it.
#3 - Sarah and I used to take art lessons with Brenda Wick when I was in 4th and 5th grade. I've never forgot that she was the one who taught me how to get my hair to stay up off my neck with a number 2 pencil. Loop, twist and tuck - BAM.
#4 - She's a badass woman who has a badass entrepreneurial spirit. And, I got mad respect for that!

Anyways - we've been working a lot together and we have finally settled on a FINAL logo! So, I thought I would include some of the outtakes that didn't make it to the final but deserve to show their face to the blog world.

Last but not least - when you're driving on 41 and you see the "PRINCETON, INDIANA" exit sign, take it. Follow it downtown to the square and pull up a seat at Farmer's Daughter. You won't regret it. That's a fact.

I can't wait to show you what we've come up with!